In order to grow your restaurant sales you need to come up with unique restaurant marketing ideas to make your restaurant stand above the rest. These unique marketing ideas need to cover a range of marketing distribution channels, these channels are how you as the restaurant or cafe owner will attract your customer to dine with you. In your restaurant marketing idea efforts you will need to ensure that you have multiple customers coming from multiple marketing ideas and strategies and in effect you will then not rely on one income or customer source. Here is what I am talking about; visit here : small restaurant marketing ideas
Say you want to implement some restaurant marketing in your venue to attract more customers, you should in effect target those customer through different mediums such as, email, direct mail, web site, joint venture marketing, database marketing and radio just to name a few. By attacking your market and bombarding your market through many mediums will enable you to find out which restaurant marketing medium is the best for your restaurant. Marketing covers many customer generation channels these channels include:
Print advertising. This medium include magazines, newspapers, books, trade books, telephone directories and brochures. Broadcast/electronic advertising. This marketing medium include radio, television, facsimile and internet/email. Display Advertising. Display advertising include outside billboards, bumper stickers, signage, posters and vehicle advertising. Direct Response. This medium include marketing direct mail as well as telemarketing. Events and promotions, this marketing medium include trade shows, fairs, exhibits, conventions and promotion novelty items such as key rings etc. Publicity and Public Relations (PR), this include press releases, feature articles, internal newsletters, speeches, seminars and sponsorships. Word of mouth, this medium includes spontaneous word of mouth and restaurant customer testimonials. You have to make sure you have a good coach and you require a company plan that will function as a map for you as you open yours and afterwards move on with the operating of the restaurant.